A Home Based Business Idea…
You know that you don’t need a gun and a balaclava to be noticed. You just need to be smarter.
How to get Your Business Noticed is an article written by Peter Tarrida del Marmol http://www.auctionearnings.com
But I have refined it to bring out the main points:
How to get Your Business Noticed.
Peter says… You need to optimize your site… But as fast as you ‘optimize’ your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again.
I would say… Optimize it once, then move on to greater projects…
Peter says… Most people in the world are not users of the Internet. The vast majority of people who you want to reach don’t use the Internet.
I would say… Pursuing both online and offline marketing should be normal in the course of business. There’s enough people online to make your business phenomenally successful. Once you’ve got the system down and money rolls in, then start looking at offline advertising and marketing methods.
Peter says… Some of the best Internet marketers make most of their sales ‘offline’. They sell their books, CD-ROMs and so on at seminars, workshops and conferences. Indeed, for many ‘Internet marketers’ these ‘offline’ sales represent the bulk of their income.
So what do these facts tell us? They show us that ‘offline’ promotion is more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that doesn’t mean you’ll reach the vast majority of people who could buy your product or use your information.
This was confirmed recently by one study that showed most people go to an Internet address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV…
You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this in two main ways:
1. Write articles for use in regular publications – newspapers, magazines and so on. Always include your URL in the article and you’ll get millions of people to notice your web site address.
2. Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies – Every time you speak, announce your web site address.
Although these are the two principal ways of gaining offline publicity for your web site, also remember business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get…
Peter Tarrida del Mármol is a spanish online and offline marketer. To read more articles go to: http://www.auctionearnings.com
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